Marcom Advice

Is Writing a Lost Art in Marketing Communications?

Headline above aside, over the past 20-plus years I’ve had the opportunity to work with some great copywriters.   Mary Lou who used Depak Chopra’s Creating Affluence book as the foundation of a creative direct mail campaign and compelling copy targeting universities and endowments.  The effort resulted in $14 million in opportunity for an investment firm.   …

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The Thrift Store Secret to Making Your Marketing Dollars Stretch Further

Ok – I’ll come clean.  I LOVE thrift store shopping.  I relish the thrill of the find.  And the pleasure I get when a colleague says – “Joan, I love that jacket….”.   Conjuring up a smile and saying ‘thank you’…. while thinking ‘if you only knew… paid just $3.99. It also makes me feel …

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