Headline above aside, over the past 20-plus years I’ve had the opportunity to work with some great copywriters. Mary Lou who used Depak Chopra’s Creating Affluence book as the foundation of a creative direct mail campaign and compelling copy targeting universities and endowments. The effort resulted in $14 million in opportunity for an investment firm. …
Is Writing a Lost Art in Marketing Communications? Read More »
Ok. Let’s be frank. With few exceptions, most thought leaders I know are egotists. Self-centered egotists out to create a name for themselves. Egotists with tremendous talent, experience and passion. That’s exactly what why they are great fodder as a part of a content marketing strategy. Something I like to call ‘rock star marketing’. I …
Ok – I’ll come clean. I LOVE thrift store shopping. I relish the thrill of the find. And the pleasure I get when a colleague says – “Joan, I love that jacket….”. Conjuring up a smile and saying ‘thank you’…. while thinking ‘if you only knew… paid just $3.99. It also makes me feel …
The Thrift Store Secret to Making Your Marketing Dollars Stretch Further Read More »
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