Marcom Advice

Is Writing a Lost Art in Marketing Communications?

Headline above aside, over the past 20-plus years I’ve had the opportunity to work with some great copywriters.   Mary Lou who used Depak Chopra’s Creating Affluence book as the foundation of a creative direct mail campaign and compelling copy targeting universities and endowments.  The effort resulted in $14 million in opportunity for an investment firm.   […]

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