Marcom Advice

Headline above aside, over the past 20-plus years I’ve had the opportunity to work with some great copywriters.   Mary Lou who used Depak Chopra’s Creating Affluence book as the foundation of a creative direct mail campaign and compelling copy targeting universities and endowments.  The effort resulted in $14 million in opportunity for an investment firm.   […]

Ok.  Let’s be frank.  With few exceptions, most thought leaders I know are egotists.  Self-centered egotists out to create a name for themselves. Egotists with tremendous talent, experience and passion. That’s exactly what why they are great fodder as a part of a content marketing strategy.  Something I like to call ‘rock star marketing’. I

Ok – I’ll come clean.  I LOVE thrift store shopping.  I relish the thrill of the find.  And the pleasure I get when a colleague says – “Joan, I love that jacket….”.   Conjuring up a smile and saying ‘thank you’…. while thinking ‘if you only knew… paid just $3.99. It also makes me feel