Truth be told, I’ve pretty much never marketed a ‘thing’. Rather, working primarily for Financial Services, Technology, Healthcare and Non-Profit companies, I’ve primarily marketed intangibles – but to buyers in a wide variety of industries.
That said. I can market anything. I believe that whether you are marketing an intangible or a widget, the challenge is the same: understand the market and how your product uniquely solves the problems of the various buyer personas.
Here’s a sampling of the products I’ve marketed: